WHITE PAPERS
Thought Leadership That Converts Share Of Voice Into Share of Wallet
Leverage ITWC Custom Content Services
To Create White Papers That Work Harder
Excellence in storytelling is at the heart of everything ITWC does, and it’s
not limited to the reporting that goes on in our newsroom. Successful
tech marketers know they can trust us to bring a unique editorial-style
approach to developing gated and non-gated white papers and eBooks
that capture IT buyers’ attention.
Align with your customers’ interests and move past the
mid-funnel
Our writers will work with you to understand the specific differentiators of
your products and services. This is matched against what we’ve learned
CIOs, IT directors and line-of-business executives want to know when
they’re looking for guidance on major investments.
Optimize your content for an omnichannel approach to converting leads
- Host your custom white paper across your ITWC digital channels
- Promote it across ITWC’s newsletters, web sites, social media accounts and other critical touchpoints
- Boost SEO, run more successful digital campaigns or offer to attendees following an event
Build Upon White Papers with Integrated
Marketing Campaigns
